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CHALLENGE THE NEW CHANGE THE WORLD

Corporate Identity

About CI

STANDARD FORM

CI has been developed to reflect Chemtronics' long-term management strategy to grow into a world-class topmost company, emphasizing the image of passion and challenge, and it has been designed to reflect the customer orientation, cutting-edginess, and reliability with a modern sense. Red color portrays youth and vigor.

  • BASIC WORDMARK
  • BASIC WORDMARK

CI stands for corporate identity, which denotes establishing visual elements to integrate corporate images.

MAIN COLOR

  • PANTONE 185C

    C7.31M99.8Y83.28K0

    R220G9B43

  • PANTONE 287C

    C100M89.94Y37.55K0.3

    R16G45B110

SUB COLOR

  • PANTONE 542C

    C60M40Y20

    R110G137B170

  • PANTONE Cool Gray 10C

    K70

    R110G110B110

  • PANTONE Cool Gray 10C

    K50

    R149G149B149

Wordmark is a visual element comprised of character fonts, and it is applied only with the designated color of Pantone 185C, Pantone 287C as the representative color that is the most preferred. For a special media or environment, the color that best suits the media and environment may be selected as the secondary color.

SLOGAN

“Challenge the New”
It denotes "Always challenge new ideas" which emphasizes the need to lead changes with a thirst for challenges.
“Challenge the World”
It means "Let's change the world" to build a new world by creating values that have never been there before based on a thirst for challenges.